As the creative force behind Crazy Aaron’s Thinking Putty, I’ve shaped the visual identity that sets the brand apart. From conceptualizing and directing trade show videos to crafting engaging social media content, my focus has been on bringing the playful, innovative spirit of Thinking Putty to life. I’ve overseen the creative direction for photography and product videos, ensuring every detail reflects the brand's energy and appeal. One of my signature contributions is the distinct Thinking Putty swirl featured on every label—a design that embodies the brand’s dynamic essence and serves as an instantly recognizable mark of creativity.